When you buy a product or service that we have recommended through a link on our website, The Hollywood Reporter may earn a commission. A fresh campaign showcasing the Prada Galleria handbag, known for its quality and style, features the talented actress Scarlett Johansson in a series of artistic images created by Venezuelan-American artist Alex Da Corte. Titled “The Glass Age,” the campaign portrays Johansson in a colorful and mesmerizing way, paying homage to the creative and ever-evolving world of fashion.
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The glitzy debut of Wes Anderson’s latest film ‘Asteroid City’ dazzles Cannes with a star-studded cast. Johansson was selected as the face of the promotional campaign for the stylish handbag collection, featuring eight unique color options and geometric patterns. Her ability to embody diverse characters and personalities on screen made her the ideal choice for the brand.
According to Prada, she is like a mirror, constantly interpreting and embodying another person while showcasing her own unique qualities. In the Galleria campaign, Johansson undergoes a constant transformation, captured in a beautiful array of colors that elevate the everyday into something truly extraordinary.
Scarlett Johansson is the face of Prada in this campaign. Da Corte has changed the way we see the famous actress by using vibrant colors and mysterious poses, symbolizing her worldwide recognition. The iconic Prada Galleria bag has also been reinvented this season, with a new design that pays homage to its classic roots while adapting to modern trends.
The partnership between Prada and renowned artist Da Corte seeks to explore a fresh perspective on how the luxury brand intersects with legendary cultural figures. Known for his pop and surrealist influences, Da Corte typically delves into video, performance, painting, and sculpture in his artistry; however, this collaboration represents his inaugural venture into the realm of fashion.
